All direct marketing is possible, as long as you comply with the rules. However, if you get it wrong, you may find the ICO at your door with their newly strengthened enforcement powers and fines.
Our solicitors are very experienced in dealing with the direct marketing laws and regularly advise many businesses on the options available and how to stay compliant. Their experience in dealing with ICO enforcement cases has provided them with a wealth of knowledge in terms of applying the laws, but in a commercially realistic way. Businesses need to trade and that includes compliant marketing.